(NEW YORK) — In a rare kind of collaboration, a fast food chain now has a complete fashion line.
The “hot” new clothing collaboration between Taco Bell and Forever 21 has fans of the two chains drooling.
The “fast-fashion” clothing retailer and fast-food brand introduced the new limited-edition collection inspired by iconic graphics of the taco chain.
Super fans and influencers flaunted the fun food clothing line — “Forever Taco Bell” — on the catwalk at a runway show and launch event in Los Angeles on Wednesday.
The clothing items feature bold and playful prints ranging from Taco Bell’s pink-and-purple bell logo to their variety of hot sauce packets.
The line was designed for men, women and kids and will be available online and in around the world in physical stores.
A pop-up shop at the launch of the Forever 21 Taco Bell line sold was pieces ahead of their in-store availability — and tacos, of course.
Customers are sharing their looks on social media with the hashtag #F21xTacoBell.
Taco Bell has already been selling clothing at the retail shop of its flagship Las Vegas cantina and through a 2014 collection of taco-themed socks with brand The Hundreds.
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