Six aspiring college students were awarded $33,500 through the Certified Angus Beef ® (CAB ® ) Colvin Scholarship Fund. Since 1999, the annual awards have supported future leaders in honor of the brand’s cofounding executive director of 21 years, Louis M. “Mick” Colvin. The program continues his legacy of inspiration and creative leadership.
2018 Undergraduate Recipients
$7,500: Elisabeth Loseke | Senior, Animal Science & Pre-Veterinary Medicine | University of Nebraska-Lincoln
$6,500: Kylie Philipps | Senior, Animal Science | University of Florida
$5,000: Macy Perry | Senior, Animal Science | Oklahoma State University
$4,000: Madison Butler | Senior, Animal Science | Oklahoma State University
$3,000: April Molitor | Junior, Animal Science | Texas Tech University
2018 Graduate Recipient
$7,500: Michael Cropp | First Year, Meat Science | Iowa State University Students who demonstrated commitment to the beef community through coursework and activities were awarded based on involvement, scholastic achievement, communication skills and references.
“The committee was blown away by the caliber of applications,” said CAB’s Lindsey Hoover, representing the selection committee. This year’s undergraduate contenders discussed marketing plans the brand might develop in the next decade to meet global demographics and growth.
Top winner Elisabeth “Liz” Loseke sees room for digital and traditional marketing alike in reaching out to consumers, medical experts, lawmakers and producers. “Billboards, promotions at the meat counter, radio and television advertisements, and weekly grocery fliers should not be quickly abandoned in the pursuit of trendy marketing methods,” the University of Nebraska-Lincoln senior wrote. “Maximizing the strengths of each generation will be imperative to anticipating demands of future consumers.”