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Influencers Travel to Nebraska for Beef Experience | KRVN Radio

Influencers Travel to Nebraska for Beef Experience

Influencers Travel to Nebraska for Beef Experience
Courtesy of Nebraska Beef Council. Tour attendees gather for a group photo at the Ridder Hereford Ranch near Callaway, NE.

KEARNEY, NE – The Nebraska Beef Council welcomed 22 guests from across the United States for the 2015 Nebraska Beef Experience tour on June 9th and 10th. The tour attendees included retail grocery directors, chefs, foodservice professionals, dietitians and culinary instructors from states such as New York, Ohio, Tennessee, Louisiana, Utah and Pennsylvania. The annual tour is offered as a way to help educate the influencers on the beef production process and to introduce them to the various segments of the beef community.

Listen our our interview with one participant, Robyn Flipse,  a dietician from New Jersey.

“The people on this tour interact with beef products almost every day but seldom get the opportunity to see firsthand how the products are raised,” said Adam Wegner, Director of Marketing for the Nebraska Beef Council. “With more and more people asking questions about where their food comes from, it’s important that we give these folks the tools and experiences they need to feel confident answering those questions.”

The tour began with a trip to Tyson Fresh Meats in Lexington, NE.  The group watched the harvest process and carcass breakdown, ultimately resulting in boxed beef ready for shipment. The next stop was Ridder Hereford Ranch near Callaway, NE where the attendees learned how the production process begins on a cow/calf ranch. The first day ended with a stop at Overton Veterinarian Services near Overton, NE where the group learned about animal care, the Beef Quality Assurance program and the practices used today to treat sick cattle. The second day concluded the tour with a stop at Circle 5 Beef near Henderson, NE where the attendees were able to see a large scale feeding operation and learn about the various feed sources used to raise high quality beef.

“We were pleased to be part of the Nebraska Beef Experience tour this year,” said Mary Ridder, host of the stop at Ridder Hereford Ranch. “There’s a huge disconnect between consumers and agriculture today, so there is a lot of room for confusion and misconception. This tour is a great way for us to tell the true beef story. On top of that, our guests were a great, diverse group who were eager to learn at the grass roots level.”

The Nebraska Beef Council hosts the Nebraska Beef Experience tour every year and utilizes the assistance of other state beef councils to identify potential attendees.  The objective is to provide firsthand knowledge to influencers from large population areas so that they can share their experience with consumers, colleagues and students.

“I’m so glad I was invited on this tour,” said Karman Meyer, a registered dietitian from Nashville, TN. “I learned so much and can’t wait to share what I’ve learned with others.”

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