National Pork Board Responds to HSUS Lawsuit

The National Pork Board's purchase of "The Other White Meat" registered trademark is now being challenged by the Humane Society of the United States in a lawsuit filed against the U.S. Secretary of Agriculture and USDA. National Pork Board CEO Chris Novak says he finds it unusual that HSUS is filing suit over a decision made and approved more than six years ago. The Board purchased the trademark in 2006 from the National Pork Producers Council. NPPC had created the trademark before the National Pork Board was even formed. Both boards agreed to a sale price of 35-million dollars. With NPPC agreeing to finance the payments over 20 years - the payment from the National Pork Board became three-million-dollars a year.

Novak says 'The Other White Meat' is an incredibly valuable asset - which is why the board took steps to assure it would always be owned by pork producers. He notes Northwestern University conducted a study in 2000 that determined The Other White Meat was one of the five most recognizable taglines in contemporary advertising. As a result - he says producers wanted it to be protected.

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