Moderator And Panelist Line-up Announced For Food Dialogues

CHESTERFIELD, Mo., June 4, 2014 /PRNewswire/ -- The U.S. Farmers & Ranchers Alliance® (USFRA®) today announced the moderator and list of panelists participating in the upcoming Food Dialogues: Chicago. Integrity in Food Marketing event, on June 10 at the InterContinental Hotel. Thirteen-time Emmy Award-winning journalist, author and Dr. OZ consumer and investigative correspondent, Elisabeth Leamy, will moderate.

Formerly the consumer correspondent for ABC's Good Morning America, Leamy is known as a strong and influential consumer advocate. Her dedication to putting herself in the consumer's shoes – sometimes literally – to find the truth behind the marketing makes her an ideal moderator for this event, which explores how companies use marketing efforts to respond to consumers' increasing demand for transparency.

"I'm thrilled to moderate the Food Dialogues: Chicago. Integrity in Food Marketing conversation," states Leamy. "Consumers want to know where their food comes from and how it's produced, and companies are responding in a wide variety of ways. As the demand for information grows, so, too, does the food industry's responsibility to market products with integrity."

The panel is comprised of farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives, all well-known in their respective fields for their expertise in how food is marketed. Panelists include:

Dawn Caldwell, family farmer from Edgar, Neb.; Communications Manager for the Aurora Cooperative; Lady of Ag blogger
Clarke Caywood, professor and tenured member of the Integrated Marketing Communications Department, Northwestern University
Michael Dimock, president of Roots of Change
Mike Donahue, former CCO of McDonald's, now owner and brand architect of LYFE Kitchen
Alan Moskowitz, Director, Communispace
Emily Paster, food writer, West of the Loop
Connie Tipton, CEO, International Dairy Foods Association
Chuck Wirtz, Iowa pork producer from Whittemore, Iowa
The panel and moderator were carefully chosen to lead this dialogue, which is inspired by USFRA's research suggesting that nearly 60 percent of people feel it's extremely important for grocery stores and restaurants to provide information about how the food they sell is grown and raised. The Food Dialogues: Chicago. Integrity in Food Marketing will explore how food professionals – from farmers to food manufacturers, marketers to foodservice and retail executives – can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.

The June 10 event marks the return of the award-winning Food Dialogues panel series to Chicago. After the morning session, being held from 10-11:30 a.m., a closed lunch session will take place for food professionals only, featuring a more in-depth look at this and related topics. To sign up for updates and more information, visit the Food Dialogues: Chicago section on The morning panel will also stream live online.

"USFRA succeeds in bringing communities together to have important conversations about how food is grown and raised and marketed in the U.S. today, whether they're easy conversations or not," Stallman states. "The Food Dialogues: Chicago. Integrity in Food Marketing will be an important discussion for consumers and the entire food chain."

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