2014 Food Trend Predictions from the Supermarket Guru
According to self-proclaimed Supermarket Guru Phil Lempert - protein is a focus among 2014 food trends. Lempert has released his Top 10 food trend predictions for the year and protein plays a role in several of the trends he says are coming for U.S. consumers. He sees more brands offering protein-rich breakfast options - based on several consumer surveys that show more than three-quarters of Americans now recognize that eating breakfast at home is an important way to start the day. In addition - with an NPD Group survey indicating increased snacking leads to better overall health - Lempert suggests supermarkets will look for ways to replace high-sugar, high-fat snacks at the checkout counter with healthier on-the-go options - including protein sources. Food packaging is also expected to evolve to offer more information about ingredients and health claims for consumers on their mobile devices as they shop - possibly including the meat case.
Lempert also predicts brands will find greater purpose in serving the larger community in 2014; grocery stores will create community cooking centers where shoppers can collaborate and learn from each other; consumers will see more private label brands creating new unique products; and consumers will eat more international inspired foods.
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