Lincoln, NE, May 1, 2020—Nonprofits are eligible to take part in #GivingTuesdayNow—a new
global day of giving and unity that will take place on May 5, 2020 as an emergency response to
the financial crisis caused by COVID-19.
In tandem with GivingTuesday, Nonprofit Hub, Do More Good and Firespring launched the
#Nonprofit Matching-Fund Initiative as a way for nonprofit organizations to raise funds and
qualify for match funds at both the national and state levels.
“We’ve learned that donors are 84% more likely to donate when there is a match fund involved,”
said Jay Wilkinson, CEO of Firespring, a Certified B Corporation. “Armed with this information,
we established this initiative to help nonprofits fully leverage the #GivingTuesdayNow
movement for financial relief.”
“The financial crisis has severely hampered fundraising efforts for many nonprofits,” said Randy
Hawthorne, co-founder of Nonprofit Hub. “The #Nonprofit Matching-Fund Initiative will
potentially help nonprofits continue serving their communities with critical programs and
Nonprofits must register by midnight on May 3 at now.firespring.com/register. About Nonprofit Hub
Nonprofit Hub is an online educational community dedicated to giving nonprofits everything they
need to better their organizations and communities.
Their annual Cause Camp event is the
nation’s pre-eminent nonprofit conference. Learn more at nonprofithub.org.