Tag Archives: American Lamb Board

With about 85% of the US lambs born between January and May, yet demand for fresh product throughout the year, is there profit opportunity for producers who can shift their lambing season?

This topic was explored from several perspectives during the American Lamb Summit, sponsored by the American Lamb Board (ALB) and Premier 1 Supplies, which brought together about 200 sheep producers, feeders and packers to Colorado State University (CSU) August 27-28, 2019.

“It is actually time of harvest not time of lambing that the sheep industry should be looking at more closely,” summarized session moderator Reid Redden, PhD, Texas AgriLife sheep and goat specialist. “Keep in mind that aseasonal production can mean slight changes to fit into the system year-round instead of drastic changes,” he added.

Lamb retail sales continue to be largest during the Christmas and Easter holiday seasons, and demand can be met with traditional spring-born lambs that are harvested at 8 to 12 months of age. In addition, imported lamb supply increases prior to both holiday events. It’s the June through August time period when the lamb harvest is critically low.

For the Moser family of Triple Creek Farm near Lester, Iowa, aseasonal and accelerated lambing has resulted in greater production per ewe. Just as importantly, it was a way to spread the need for labor to a more consistent level throughout the year, said Alex Moser. The family’s flock of about 850 Polypay type ewes has an annual lamb crop of almost 270% and lambs are sold almost every month. With many family members having jobs off the farm, lambing four times a year avoids huge spikes in labor requirements.

Richard Ehrhardt, PhD, Michigan State University, is one of the leading experts on aseasonal production. He pointed out that what the Mosers are doing meets several criteria for success for aseasonal production. At the top of his list is nutrition. “Flushing has a big impact on lambing percentage regardless of breeding season,” he said.

The other critical success factors for producers to investigate are using breeds known for the ability to lamb off-season, using environmental tools to increase ewe cycling such as lighting protocols, and maximizing reproductive effectiveness, including synchronizing estrus methods, according to Ehrhardt.

A recently completed ALB-funded economic analysis looked at the profitability potential of out-of-season lambing. The simple answer is that it depends, said David Anderson, PhD, Texas A&M University, who conducted the analysis. Gains in off-season lamb prices can be lost due to increased feed costs, lower conception rates, and various other factors.

“There is no simple answer if this is a profitability avenue. Producers need to do their homework. But, there are situations when it’s a great option, such as the Mosers,” said Redden. “And there are options that allow for spreading out lamb marketings, such as moving singles, which tend to weigh more, into different feeding and marketing protocols compared to twins, which tend to be lighter weight.”

For More Information

Outcomes from the inaugural American Lamb Summit were clear: all segments of the industry need to further improve lamb quality to keep and attract new customers and become more efficient to recapture market share from imported lamb. Yet, it was just as clear that production technologies and product research put industry success within grasp.
“I have never been so enthusiastic about our industry’s opportunities, but we just can’t allow ourselves to be complacent or accept status quo,” said Dale Thorne, American Lamb Board chairman, a sheep producer and feeder from Michigan. Thorne stressed, “the end-game is profitability for all aspects of our industry.”
The Summit, sponsored by the American Lamb Board (ALB) and Premier 1 Supplies, brought together 200 sheep producers, feeders and packers from all over the country to Colorado State University (CSU) in Ft. Collins, CO, August 27-28, 2019.
The conference included in-depth, challenging discussions ranging from consumer expectations, business management tools, realistic production practices to improve productivity and American Lamb quality and consistency, to assessing lamb carcasses. Sessions were carefully planned so that attendees would gain tools for immediate implementation.
“We can’t keep saying ‘I’ll think about;’ we have to realize that change is required for industry profitability,” Thorne emphasized.
The Lamb Checkoff Facebook page features summary videos from the sessions and additional resources. The Lamb Resource Center is the hub for all Lamb Summit information, as it becomes available.
Consumers redefine quality

“Consumers are ours to win or lose,” said Michael Uetz, managing principal of Midan Marketing. His extensive research with meat consumers shows that the definition of quality now goes beyond product characteristics, especially for Millennials and Generation Z’s. “It now includes how the animal was raised, what it was fed, or not fed, impact on sustainability and influence on human health,” Uetz said.
“Your power is in your story. You have a great one to tell about American Lamb,” he advised.
Lamb production tools
Increasing flock productivity, using genetic selection, and collecting then using production and financial data were stressed as critical steps for on-farm improvements. “The best way to improve productivity is to increase the number of lambs per ewe,” said Reid Redden, PhD, sheep and goat specialist, Texas A&M AgriLife Extension. “Pregnancy testing your ewes should be part of a producer’s routine. Not only can open ewes be culled, but ewes can be segmented for the number of lambs they are carrying for better allocation of feed,” he said.
While genetic selection is now common in beef, pork and both Australian and New Zealand sheep, the American Lamb industry’s slow adoption is hindering flock improvement and giving competition a definite advantage, said Rusty Burgett, Program Director, National Sheep Improvement Program. The cattle industry offers an example with how it uses EPDs (expected progeny differences) to select for traits. “We can do the same with our tools, but we must get more sheep enrolled into the program,” said Tom Boyer, Utah sheep producer.
Carcass and meat quality
Understanding what leads to quality American Lamb on the plate means looking beyond the live animal to carcass quality, stressed Lamb Summit speakers involved in processing and foodservice.
Individual animal traceability is ultimately what is required to give consumers the transparency they are demanding, said Henry Zerby, PhD, Wendy’s Quality Supply Chain Co-op, Inc. A lamb producer himself, Zerby was straight-forward to the Summit participants: “Being able to track animals individually to know if they were ever given antibiotics, how they were raised, through the packer is on the horizon. We need to realize and prepare for that.” US lamb processors are implementing systems at various levels and offer programs for sheep producers.
Lamb flavor has been an industry topic for decades. Dale Woerner, PhD, Texas Tech University meat scientist, has been conducting research funded by ALB. He explained that flavor is a very complex topic, influenced by characteristics such as texture, aroma, cooking and handling of the product, and even emotional experience. “Lamb has more than one flavor profile, affected by feeding and other practices,” he explained. Summit participants tasted four different lamb samples, which illustrated Woerner’s points about various preferences and profiles.
“By sorting carcasses or cuts into flavor profile groups, we can direct that product to the best market,” he said. The American Lamb Board is currently in the final phase of lamb flavor research with Texas Tech University and Colorado State University identifying consumer preference of American Lamb and identifying those flavor profiles in the processing plant.
What’s next
 
The Summit was designed to instill relevant, meaningful knowledge that can be implemented immediately to address both current and future needs. It also sought to inspire collaboration, networking and information sharing across all segments and geographic regions of the American Lamb industry.
“If we work together to implement progressive production changes throughout our supply chain, we can regain market share from imported product and supply our country with more great-tasting American Lamb,” concluded ALB Chairman Thorne. ALB hopes that attendees left the Summit with multiple ideas to do just that.