Tag Archives: NCBA

There are countless articles about the fake meat business lately and most of them are little more than promotional pieces for the companies producing plant-based alternatives to meat. A recent Wall Street Journal (WSJ) article titled “This Anti-CEO’s Mission Impossible: Use Capitalism to Kill Meat,” took a slightly different path, expressing a small dose of skepticism about the long-term prospects for fake meat products and the ability of companies such as Impossible to turn consumers toward a vegetarian lifestyle in large numbers. We take the fake meat industry’s attacks and attempts at growth very seriously. However, there is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims about the impact U.S. beef production is having on the planet.

Impossible Foods CEO Pat Brown, who was profiled in the WSJ piece, is well-known for his slanted views on this topic, and his outrageous plans for his products. However, his bluster isn’t being matched by performance. Despite spending millions to promote plant-based alternatives to meat, these products have failed to make significant gains in market-share. The reason is simple. The products Mr. Brown and others are producing aren’t being demanded by consumers.

Despite an admission by Mr. Brown that “It’s not going to work telling people how to eat,” he’s doing exactly that by using misinformation to paint a false narrative. Mr. Brown and his followers are using the popular tactic of climate shaming to advance the Impossible cause. Citing global livestock GHG emission numbers to lure consumers into his snare, he ignores the fact that U.S. beef’s footprint is miniscule. According to the U.S. Environmental Protection Agency, beef production in the United States is responsible for just 2 percent of all U.S. greenhouse gas emissions. American beef production’s contribution to greenhouse gas emissions is far less than sectors such as transportation, at 29 percent or electricity generation, which accounts for 28 percent.

If solving climate concerns was Mr. Brown’s intention, he should have focused his energy on replacing fossil fuels, not replicating protein. Trying to solve a climate crisis by removing beef from American diets is the equivalent of trying to make it to the moon using a ladder. It’s likely Mr. Brown and others promoting their alt-meat products know the facts and choose to ignore them; instead they spout misleading emissions numbers and rely on the basest form of marketing to guilt American consumers into buying something that they don’t want, while enriching themselves.

While Impossible may continue to refine its products, they will still be the opposite of what consumers expect when making a purchasing decision. Today’s consumers want simple, easy-to-understand foods. They want natural products that are minimally processed and fresh. Over time, when consumers compare a single-ingredient product such as beef to the periodic table of chemicals included in an Impossible product, no amount of climate shaming will convince consumers to ignore the fact that Impossible’s Frankenpatty was created in a lab. Until then, we must continue to fight together against the misleading claims and false promises being made by Mr. Brown and those like him.

Fifth-generation Florida rancher Marty Smith was elected president of the National Cattlemen’s Beef Association (NCBA) at the annual Cattle Industry Convention this afternoon. He replaces Jennifer Houston of Sweetwater, Tenn., 2019 NCBA president.

Smith operates Smith Brothers-Wacahoota, LLC, a cow-calf operation in Central Florida, that has been in continuous operation since 1852. It retains ownership through feedlots in Texas, Kansas and Iowa.

Smith graduated from the University of Georgia with a BSA in Agricultural Economics and Animal Science. While at UGA, he was on the livestock judging team and served as president of Ag Hill Council. He was also active in Alpha Gamma Rho and AGHON, the highest honor a UGA student of agriculture, forestry, veterinary medicine or engineering can attain. He graduated from the University of Florida College of Law and was admitted to the Florida Bar in 1984.

“It’s a tremendous honor to lead the oldest and largest national organization representing America’s cattle producers,” Smith said. “We have a great product with a great story, and I’m looking forward to helping tell that story without apology during the year ahead as President of NCBA.”

Smith was formally elected at a meeting of NCBA’s Board of Directors, who also set the rest of the officer team for the coming year. Jerry Bohn of Kansas was named President-elect, Don Schiefelbein of Minnesota was elected Vice President, and Todd Wilkinson of South Dakota was elected chair of the NCBA Policy Division while Wyoming rancher Mark Eisele was elected policy vice chair. Buck Wehrbein of Nebraska was elected chair of the NCBA Federation Division and Scott McGregor of Iowa was elected vice chair.

NCBA President reflects on 2019 | 2020 Cattle Industry Convention and NCBA Trade Show

NCBA’s Board of Directors meeting and the selection of a new slate of officers capped a huge week in San Antonio, where more than 8,000 people met for the annual Cattle Industry Convention and NCBA Trade Show. Convention attendees heard from speakers like U.S. Secretary of Agriculture Sonny Perdue, who also greeted visitors on the seven-acre Trade Show floor on Wednesday afternoon. Participants also received updates about how their beef checkoff dollars are being used to promote beef consumption, set public policy priorities for the coming year, and honored Blackbeard’s Ranch in Myakka, Fla., as the winner of the 2019 Environmental Stewardship Award Program (ESAP). The Convention ended on Friday night with the 2020 NCBA Professional Bull Riding (PBR) Invitational competition at the Alamodome.

“I want to thank everyone who took time away from their operations to join us in San Antonio this week,” Smith said. “I know that getting involved in promoting our industry or pushing for better public policy is often a sacrifice, but our grassroots members of NCBA are always willing to do what it takes to get the job done. I hope to see everybody at next year’s convention in Nashville!”

San Antonio, Texas – The National Cattleman’s Beef Association, a contractor to the Beef Checkoff, has announced the winners of its 2020 Beef Quality Assurance (BQA) Awards during the 2020 Cattle Industry Convention in San Antonio, Texas.

The National BQA Awards annually recognize outstanding beef and dairy producers and marketers. Winners not only demonstrate high-quality animal care and handling principles as part of their day-to-day operations, but express a strong desire to improve their operations through BQA. As good stewards of the cattle industry, a common trait among nominees is encouraging others to implement the producer education program. Award categories include: Cow-Calf, Dairy, Feedyard, Marketer and Educator.
2020 BQA Cow-Calf Award

The recipient of the 2020 BQA Cow-Calf Award is IX Ranch in Big Sandy, Montana. The 126,000-acre ranch has prioritized raising high quality cattle throughout its history, and has found that having exceptional cattle goes hand-in-hand with training exceptional employees. Implementing BQA fits right in with the ranch’s goal to have a ‘blue-ribbon operation,” as said by the Roth family, who have owned and operated IX Ranch since the 1950s. All full-time employees at the ranch are required to be BQA-certified, and IX Ranch has seen improvement across its operations through low-stress animal handling and increased awareness of employee safety.

2020 BQA – FARM Dairy Award
Boadwine Farms is the winner of the 2020 BQA – FARM Dairy Award. The Baltic, South Dakota dairy cares for more than 2,000 Holstein dairy cows, with 2,500 acres planted with rotating feed and forage crops. The dairy takes pride in opening its doors to educate interns at South Dakota State University, local students, and consumers across the state. Boadwine Farms’ adoption of modern technology and animal handling practices, including following BQA and FARM guidelines across its facilities, not only ensures that visitors gain a clear understanding of best practices but that cow comfort and care is always the number one priority among its employees.

2020 BQA Feedyard Award
Bledsoe Cattle Company is the recipient of the 2020 Feedyard BQA Award. The company is headquartered in Wray, Colorado and has feedyard facilities in several Colorado counties and a stocker ranch in South Dakota. With its diverse operations, the company places high value on BQA guidelines to ensure consistent, high-quality care for its more than 8,000 head of cattle. Bledsoe Cattle Company provides BQA training and certification every three years for its employees. The company also regularly provides BQA training to its contracted crews, sharing the benefits of proper chute-side BQA techniques with livestock operations across eastern Colorado.

2020 Marketer BQA Award
The winner of the 2020 BQA Marketer Award is Western Video Market (WVM). Founded in 1989, WVM has been a proponent of BQA programs and guidelines for nearly as long as BQA has been around and encourages adoption of BQA practices with its producers, buyers, and auction partners. During broadcast auctions where buyers are limited to seeing video of cattle, having a BQA certification shows that producers follow industry standards for high quality animal handling and health care. As BQA programs have grown in recognition throughout the U.S., WVM has seen that lots of cattle from BQA certified producers are more likely to be sold at a premium, yielding benefits to both producers and buyers who recognize the value of the program.

2020 BQA Educator Award
The winner of the 2020 BQA Educator of the Year Award is Curt Pate. For more than a decade, Pate has educated tens of thousands of beef industry professionals on safe and effective stockmanship and livestock handling throughout the United States. His insights on best practices for low-stress livestock handling have not only led more producers to embrace BQA, but shaped the program itself. Pate has been a major proponent in developing BQA’s clinics and demonstrations throughout the program’s history. He continues to advocate for the program’s use to encourage improvement in cattle care throughout the industry.

Award winners are selected by a committee comprised of BQA certified representatives from universities, state beef councils, sponsors and affiliated groups, who assess nominations based on their demonstrated commitment to BQA practices, their service as leaders in the beef industry and their dedication to promoting the BQA message to grow consumer confidence.

Four National BQA Awards (Cow-Calf, Feedyard, Dairy and Marketer) are funded in part by The Beef Checkoff program with additional financial support provided by Cargill. The BQA Educator Award is funded in part by The Beef Checkoff program with additional financial support provided by Boehringer Ingelheim Animal Health.

To read more about each of the award winners’ operations, visit https://www.bqa.org/about/bqa-awards.

The beef industry won an important victory today helping ensure cattlemen and cattlewomen will continue to direct how checkoff investments are made at the state level. In the matter of R-CALF vs. Sonny Perdue, a magistrate judge granted summary judgment to the government and the 15 qualified state beef councils targeted by R-CALF and its activist legal partners at Public Justice.

“We are pleased with today’s opinion, which allows state beef councils to continue the important work of beef promotion and research. Although this case is far from complete, this was a crucial step toward ensuring state beef councils retain the important ability to direct their investments at the grassroots level,” said Colin Woodall, NCBA Chief Executive Officer.

The decision of the magistrate judge will now be forwarded to the federal district court for a final ruling. It could continue to be appealed by either party after the district court judge issues an opinion, a process that will continue over the next several months or longer.

“The beef checkoff continues to provide important benefits for cattle producers in the form of research and promotion that returns nearly $12 for every dollar invested in the program. The Beef Checkoff is weakened, and the benefits it provides our industry are put in jeopardy, by lawsuits such as this one,” said Woodall. “We’re committed to defending state beef councils from these attacks and ensuring producers at the grassroots level continue to determine how checkoff dollars are invested in their states.”

DENVER, CO (Jan. 22, 2020) – U.S. Secretary of Agriculture Sonny Perdue will share insight on issues of concern to cattlemen and women at the 2020 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas, Feb. 5, 2020. Perdue will participate in the Opening General Session of the event, being held Feb. 5-7, 2020 at the San Antonio Convention Center. Among topics he is expected to address will be recent trade developments, markets, farm bill implementation and other issues affecting the state of American agriculture.

The convention is the largest gathering of cattle industry professionals in the country. The NCBA Trade Show will feature about 350 exhibitors on more than 7 acres. Annual meetings of the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will also be held at this event.

NCBA President Jennifer Houston of Tennessee says the industry is honored to host Secretary Perdue at the Convention. “Those of us in the cattle industry are affected every day by what goes on in Washington, D.C., so It’s great that Secretary Perdue will visit with us about the administration’s work on our behalf,” Houston said. “In addition to hearing his information, we look forward to further sharing with the Secretary our priorities for the coming months.”

VIDEO: Agriculture Secretary Sonny Perdue Visits American Farm Bureau Convention 2020

Registration for the 2020 Cattle Industry Convention and NCBA Trade Show is still open. For information go to www.ncba.org